Employees at Fidelity Information Services (FIS), Gurgaon, decided to bring colours to the lives of the visually impaired this Holi! They donated generously to our ‘Donate a Colour’ campaign – to raise funds for the treatment, education and rehabilitation of visually impaired children.
About Donate a Colour
We need people not just to know about the intent but also participate and contribute towards our noble cause. Well-known and respected public figures that are genuinely passionate about the causes have lent their support to NGOs for brand visibility and adding credibility to the NGO amongst the civil society. We propose a solid reason for them to engage in an innovative manner through the Donate a Colour campaign. This campaign is an initiative by Sightsavers in India to combat avoidable blindness and to help the visually impaired. Through the campaign our intent was to make people aware that those who are visually impaired do not know the meaning of colours. By donating a colour through an app on Facebook people could support the cause that we are working for.